Yesterday, Comcast announced their entrance to the video streaming industry with the bluntly named, Comcast Stream. This latest entrant to the video streaming space confirms what most already know: streaming content is the successor to traditional cable service. This shift towards streaming content has major implications for media giants, as well as everyday consumers.
With Comcast entering the streaming world, they are unofficially admitting that cable isn’t the future and that they have to catch up in the video streaming world. While cable companies do have a stranglehold on a lot content shown on television, the grasp is weakening. We are starting to see channels like NBC test the online waters by simulcasting some live television to an online format. Also, Yahoo will stream an NFL game, which is a huge move for an organization that is built on television deals.
The most noticeable effect it will have on consumers is cost. While streaming isn’t purely à la carte, it is a lot closer than cable has ever been. Who imagined HBO having a standalone streaming option just a few years ago? Match that with the growing quality and support of free content from channels like Youtube and there's a lot of content out there for a lot less than a cable package. And with free streaming services like Youtube as well as Facebook and others, consumers have the opportunity to become content creators themselves. All it takes is a camera and an idea. Just look at Youtubers like Marques Brownlee, Pewdiepie, and Bad Lip Reading. All of them have found large followings on Youtube that allow them to live comfortably while producing content for a living.
With the success of video streaming, content is put on a more equal playing field. Breaking news in the form of a tweet. Entertainment and global politics from Youtube. Sporting events streaming live on NBC or Yahoo. It can all be viewed from our phone, tv, or computer. It gives people who want to create content a fair crack at the same set of eyes as nationwide media companies.